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The 10 Instagram Micro Influencers Marketers Should Follow Before They're Famous

As social media continues to grow, so too does its capacity to foster original content creators and influencers. Instagram, in particular, is a common starting point for content creators looking to build a following. As such, Instagram has become a hub for micro influencers —  content creators with less than 100,000 followers.

The growing popularity of the influencer marketing industry has prompted brands to partner with micro influencers, who are often viewed as a way to reach smaller and niche audiences. We’ve compiled a list of the top micro influencers on Instagram in 5 major categories: fashion, travel, food, fitness, and photography.

Fashion

Steven Onoja

Steven Onoja is one of the trendiest micro influencers in the men’s fashion space. Born and raised in Nigeria, Steven now lives in New York City. He’s extremely passionate about art and fashion and routinely shares his effortless style with his highly-engaged Instagram followers.

Kate Ogata

San Francisco-based fashion blogger Kate Ogata loves to post her daily outfits on Instagram. She also runs popular fashion blog The Fancy Pants Report and is an active Pinterest user. Her social media success stems directly from her fresh style & cheeky personality.

Travel

Tyson Mayr

Tyson Mayr has been a full-time micro influencer and adventurer since 2009. He has been to over 50 countries on 6 continents, all while living on a budget of $30 per day. To see his best travel tips, scenic shots, and epic videos, check out his Instagram page, tysontravel.

Christine

Christine is a 22-year-old Swedish travel blogger & Instagrammer who loves to explore new cultures. She’s currently traveling the world with her boyfriend, Alex, a fellow micro influencer known as Swedish Nomad. She documents their journeys and experiences on her Instagram page, alienchrisblog.

Food

Sarah

Sarah of The Cutting Veg is a popular blogger with a passion for plant-based cooking. A long-time pescatarian, Sarah uses a wide variety of whole foods and fresh produce in her recipes. Her Instagram account, thecuttingveg, is chock full of beautiful and nutritious meals.

Alex Aldeborgh

Micro influencer Alex Aldeborgh, also known as daisybeet on Instagram, works in nutrition and is a Masters candidate at NYU. She believes that healthy eats should be simple and affordable for everyone, so her Instagram feed is filled with colorful, fresh, and clean recipes that anyone can create in minutes.

Fitness

Robin Arzon

Street athlete and former lawyer Robin Arzon of Instagram fitness channel robinnyc is a micro influencer who celebrates a life filled with exercise. Robin wrote the New York Times bestselling book Shut Up and Run and believes that sweat transforms lives.

Blake Mason

Blake Mason is the micro influencer behind yoga and fitness Instagram account blakealexiss. She has a passion for healthy living and will strike a yoga pose anywhere, from gorgeous remote beaches to hectic airports. Her Instagram is full of beautiful scenery and shots that inspire her followers to get moving and stay flexible.

Photography

Sam David Smith

Sam is the creator behind popular Instagram account samdavidsmith. He's a New Zealand landscape and wedding photographer who has journeyed to some of the most beautiful places on Earth. Sam is passionate about storytelling and believes that photos are the best medium to express complex ideas.

Dylan Kato

Dylan Kato is a photographer and filmmaker who shares stunning photos he captures in nature on his Instagram account, dylankato. Dylan regularly posts landscape photos of the Pacific Northwest featured in soft lights, dark greens, and icy blues.

Also See Our Post On:

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